In just a couple many years of its existence, TikTok has built itself like a leading player in the world
of social media. Today, the platform offers over Two million downloads and it has a billion active
users. Even though the interest in Tiktok was initially restricted to Gen Z users, today, people of
all age groups took to TikTok. It has set happens for Tiktok brand marketing, and
many brands take presctiption the lookout for methods to leverage this platform to achieve their target users. In
this article, we'll throw light on some lesser-known facts in connection with this.
View Worth of Your Followers
Like almost every other social media platform, the engagement on a TikTok post is proportional to
the amount of followers. The bigger your audience, the easier it is for your posts get viral.
Studies have shown that an average of 1% increase in followers could be associated with a
0.65% rise in views per post.
To appreciate this, let's consider an example where your brand has 100 followers on Tiktok.
To enhance easy reach, you organize a $500 giveaway contest, which gets you 20 more
followers. According to the research, with this 20% increase in your followers, you are able to hope for a 13%
rise in the number of views. Thus, running paid campaigns will give you good value.
Most Popular Brand Niche
A look at the average views per video of content from different genres will reveal that
Technology and IT-based brands are the most widely used niches on TikTok. The average views for
videos in this genre show an astonishing 2.3 million views. Areas such as Food & Beverages,
Gaming and Media would be the next so as of popularity.
You will be surprised to learn that the best brands on TikTok aren't the billion-dollar
tech firms. For instance, posts by the Who're one of the most popular ones about this platform.
Like a content creator, you must know that while your industry of operation can have an
impact on the views, ultimately, your creativity will drive you in the world of TikTok success.
Role of Music in Video
Almost 80% of TikTok videos have music, and these perform better than mute videos. Since
dance videos would be the most popular type of TikTok content, using upbeat music is
understandable. 62% of TikTok videos have upbeat music while a mere 10% have suspenseful
music. If you would like your video happy to recognition in TikTok, you must try to add music to
all of your videos. The option of music is determined by the theme of the video.
Feelings Associated with TikTok Videos
Any digital marketing endeavor is a constant find it difficult to get the audience to associate positive
emotions together with your product. The positive outlook will tempt the target audience to do that which you expect of
them. This can be acquiring the product, availing your merchandise, participating in a celebration, or
The industry genre and brand identity play a vital role in deciding the kind of emotions to evoke.
For example, in case your brand is associated with the airline industry, you'd want your viewers
to associate a relaxed and safe feeling using the brand. However, if you sell an aerated
beverage, a feeling of adventure would work much better.
A consider the most popular TikTok videos says 30% of them leveraged some form of
humor. Meme videos and funny content match the company picture of most firms and have
the greatest likelihood of getting viral in TikTok. The meme templates of InVideo allow you to
create such funny TikTok content within minutes.
Successful TikTok Video Designs
TikTok offers content creators a wide range of graphic overlays, filters, and other tools to
express their creativity. It is observed which more than 50% from the successful TikTok videos have
on-screen texts, making it typically the most popular form of content.
While some content creators leverage on-screen texts to include side notes and commentary,
others initiate CTAs with such texts. You can also add texts to convey minor details or additional
promo codes without having to spell it out within the video. Animations are one other favorite TikTok
video design, contributing to 16% of videos utilize it.
Types of Branded TikTok Content
A consider the Tik Tok marketing report would reveal that brands are exploring this platform to
build their reputation. An astonishing 90% of branded content on TikTik talks about some form of
brand placement. Thus, you need to create standout promotional content if you would like your brand
to obtain noticed about this dynamic platform.
You is going to be surprised to learn that only 25% of promotional videos have influencer
collaborations. Exploring the performance of videos, you'll understand that it is worth the
investment. If you are keen to experiment with your brand content on TikTok, you can try
creating dance videos and tutorial videos too. These account for 15% and 14% from the overall
video views and therefore are likely to get popular.
Optimizing Videos for TikTok
While TikTok enables you to enter a maximum of 150 characters within the video description, shorter
video descriptions are noticed to perform better. Typically, the video description of popular
videos is all about 87 characters. The average hashtag usage stands at 3.26 hashtags per video.
While this might appear to be a little figure, you will be amazed to learn that 87.3% of TikTok videos
have a minumum of one hashtag. Thus, if your brand is eyeing TikTok success, you cannot expect to
do it without the help of hashtags.
Understand that TikTok is a crowded marketing platform, and you need to optimize the space of
the video if you wish to see it get noticed. Videos that are 9 to fifteen seconds would be the most popular
about this platform. Hence, it is recommended that you need to do away with any fillers and keep the video as
short as you possibly can.
The above figures illustrate that TikTok is the ideal place for brand marketing. Most people
arrived at TikTok to wind down and relax after a long day. That is why, when branded content is
presented in a fun manner, chances are it will get viral around the platform.
If you intend your strategies well, TikTok will help you get in touch with a wider audience and improve
your brand visibility. This is also true in case your audience is younger demographics. As
you look to leverage TikTok for promotional purposes, we hope the facts discussed in this
article helped you will get clarity in your journey.