Google Play and App Store algorithms change regularly, but the fact remains that incentivized downloads are the right way to advertise your app. To obtain this, you need to follow a specific plan of action.
Before ordering incentivized downloads, you need to work on creating keywords. You analyze the merchandise so as to understand which keywords you need. It doesn’t need to be just one word. After receiving them, you can create combinations – noun with noun, noun and verb, noun and adjective. In cooking app, for instance, you can make the next combinations – delicious food, food and entertainment, cook on your own, fast food. The combinations depend on the functionality of your application. Recall the main rule – the more accurate the keyword, the easier it's to advertise. If you exhaust your own ideas, you are able to make reference to the competitor’s program analysis. Find the apps with the most impressions in your niche and read their descriptions and reviews. You select phrases which may be highly relevant to you and also add them to the keyword cloud. A typical mistake is using popular trade queries and brand names. This behavior may seem suspicious towards the algorithm also it may ban the application.
The next step before ordering incentivized downloads is optimization. ASO is an improvement on several parts of your application: a keyword cloud, a title, a symbol, a full and short description, and screenshots. You can test this optimization before you run an offer.
Only by using each one of these points you can start ordering incentivized downloads. To determine the optimal quantity of installs, you need to run a test campaign. Place an order with 4-5 keywords contributing to 10-15 installs for each and follow the dynamics of your rating. You'll be able to begin the entire campaign. Buy as much as 20 downloads each day until you get to the top 20. Once you get to the top 20 for a particular keyword, you should start another campaign to do so and increase the number of installs 1.Five times every 2 days.
Take responsibility for that creation and development of the entire marketing campaign. Consider every part of the app carefully prior to the buy of incentivized downloads, and your marketing will take you top results.